Dr. Steve Matthews

  • Started work as the Superintendent of the Rockford Public Schools on July 1, 2022
  • Superintendent of the Novi Community School District from 2011 – 2022.
  • Previously worked as the Superintendent of the Grand Ledge Public Schools, the Director of Curriculum and Assessment in the Troy School District, Assistant Professor at the University of Michigan – Dearborn and Wayne State University.
  • Served on the Michigan Association of Superintendents and Administrators (MASA) Executive Board for six years and was President in 2019-2020.
  • Serves on the American Association of School Administrators (AASA) Governing Board
  • Company Rockford Area Schools


Day 1
September 20, 2023
3:30 pm

Avoiding Alligators in the Swamp – How Savvy Superintendents Communicate [Leadership Development/Other]

20 September
Time:  3:30 pm - 4:45 pm
Location:  Directors

Effective superintendent/board communication plays an important and significant positive role in increasing student achievement. Review current and various data trends, so you are prepared to talk with a variety of stakeholder groups. Learn how to manage the message within the context of your district to build support for district initiatives.

Focus: Leadership Development/Other.

1. Explore and refine current communication strategies
2. Use a communication template to define message, audience, and key-takeaways
3. Learn the do’s and don'ts to avoid the alligators in the swamp.

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